字数：23.8万字 出版社：华中科技大学出版社
从创业物语、经营理念、管理谋略、人才战略、竞争策略、战略远见等方面，将马云的成功和阿里巴巴的发展总结成36个方法，为亿万中国创业者和有志青年深度解读马云创业的智慧和管理精髓，提供可供学习之处。这是平凡人在伟大时代开创伟大事业的经典案例！
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