字数：11.8万字 出版社：电子工业出版社
全书共分5个章节，分别论述了百度、阿里、腾讯、小米和盛大5个互联网知名公司跨越原有领域，进入互联网其他行业及传统产业领域中遭遇过的各种失败。之后逐步对各种流行的互联网思维如流量为王、粉丝经济、互联网金融、极致单品、饥饿营销、产业闭环等的适用范围及思维困局进行分析和解构，试图通过这些越界的失败案例，为国家“互联网+”战略的展开，互联网企业、传统产业和创业者在未来波澜壮阔的跨界层面提供生动、有价值的试错参考。
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